One of the most important things to decide on before starting an aftercare program is the amount you are willing to allocate from your business to provide aftercare
services. Aftercare programs are not moneymakers. You have to know your financial bottom line.The cost is small, but the rewards are great. It is the best public relations investment you can
make. With that in mind, plan to use a portion of your marketing and public relations budget for the program.
Later, we will discuss a number of very simple services you can provide to families and the community
that are helpful and cost effective.
Start small and build on a solid basis—much like watching a baby crawl, then stand, then walk, and finally run. Each step, when nurtured carefully and
thoughtfully, will provide a firm foundation on which to build the next phase of your aftercare program.
A sound aftercare program will position your funeral home in the community as a resource for caring
and guidance during the difficult process of grieving. Take those steps to go the extra mile for your families!
