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Lesson 1 C—Commitment Once people in your community become dependent on your aftercare program as a bereavement resource, you need to sustain that resource or risk hurting those who are
already vulnerable. So take the time to do some real soul-searching before you commit to starting an aftercare program. Ask yourself, "Do I really understand what is involved in terms of time, personnel, effort,
and cost? Do I have the resources as well as the commitment to make it happen?" As we have seen, aftercare programs do not generate income, but they say more eloquently than words that you
truly care to be of service. Your commitment must come from a full understanding that aftercare is just that—and no more. Given time, your business will reap the benefits and prestige you will justly
deserve. There is no better advertisement or public relations. Points to Remember
• A—Assess the resources
of your funeral home and community first.• B—Be aware that providing aftercare
services is not an income producer.•
C—Commitment to an aftercare program is essential.
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